For your pages to become searchable and indexable by the crawlers / search engine bots, they need some linking love first (bots follow links to find new content). Search engines find it harder to find and include pages in their results that aren’t linked to either internally (from other pages of the same website) or externally (from other websites). Write unique descriptions for every page of your website. In case you don’t know, each single page of your site stands on its own merits. Your website as a whole does not get ranked on Google. Page copy should be informative and of interest to you readers. Don’t write it just for the robots, write for the humans that will be visiting. Yes you need to include keywords here but only if they make sense. Once again, do not keyword stuff your copy, you’ll only get yourself penalised. Maybe the most fascinating thing about search is how quickly and regularly it changes. What we’ve covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. It’s a clear sign to Google that when people are looking for a certain product, they want to see yours.
Small, simple changes can often make a big impact on your traffic
By default, Web analytics data generally capture only things like visits, time on site, number of pages visited, and bounce rate (the percentage of visitors who abandoned the site immediately). For better insight, you’ll want to have your analytics team add conversion tracking. When you have high-quality, valuable content that is targeted for keywords you know your audience uses, you have a perfect opportunity for search engine marketing (SEM). Lastly, and probably most importantly, you will want to make sure there aren’t any duplicate or canonical issues associated with the homepage. Even though Google search is not the be all and end all to business, having a site that ranks well for commonly searched for key terms helps greatly. Through organic search, you can reach potential customers at the very moment they are considering a purchase and provide them information exactly when they are looking for it.
Great ideas about keyword density to share with your colleagues
Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience. Everyone likes to see a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking website with great content, people prefer the latter. They aren’t searching online to look at pretty websites. They’re searching online for a specific reason and if you meet their needs then there’s a good chance that they’ll make a purchase from you, either straight away or in the future. You can make sure you have chosen the right SEO phrase to win in two steps. First, think about what you would search for to find that content. We use search every day, but sometimes don’t pull on our own experience when writing for SEO. Even if the phrase sounds a little too detailed or random, remember that it came from a real human (you) — so it’s probably winnable. Second, test your phrases in the Keyword Planner of Google AdWords to see how competitive they are to win. Once you find the perfect phrase that straddles those two steps, you have a winner. How do you add content to Google? When URL parameters are generated using site filters, there is a high risk of creating issues that impact the ranking of the page. Social media was new and trying to establish itself.
Disambiguation, and diversity are important when it comes to web 2.0
We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Some influencers can reach millions of people within seconds, this is by far the best way to increase branded search." Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re not on top of your rankings, you can bet your competitors will be. Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand and business. While the way you craft your content and the copy of your website obviously have an affect on your SEO, it’s important not to forget about the quality and whether people will actually want to read/ watch what you have to offer.
Unexpected ways static pages can impact your marketing efforts
Internal backlinks connect different assets — including content, product pages, or other information — together. Naturally, external backlinks will lead to increased brand exposure and sales. Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and that no parts are obscured by reflections. Try photographing the items from several angles and either choose the most attractive result or allow customers to view each version in turn. Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than yours in a search. Many people don’t even bother to look in Google for news. Your website should be designed with your visitor in mind. Nobody wants to wait a long time for a page to load, and slow site speeds will tempt visitors to visit a competitor’s page.
Clicks, Conversions, & Clients: Leveraging Search Engine Optimization to Transform Your Audience
Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don’t have to go very far to find inspiration and create your own content. It won’t always work for you if it works for them, but it just might. Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones. Description meta tags are important because Google might use
them as snippets for your pages. Note that we say "might" because
Google may choose to use a relevant section of your page's visible
text if it does a good job of matching up with a user's query. Authority relates to the link profile of any site. But not just the number of links. That bears little importance.